Hennessy
Hennessy has a unique foothold within the Black American community, so the French company tapped us to help them show love back to The Culture that champions them. I've art and creative directed a series of photo and video shoots to visually establish Hennessy as the statement piece for The Culture that is redefining luxury.
PREGAME MOVES
Hennessy is the official spirit partner of the NBA. Culturally speaking, pregames are premium at-home get togethers, so in order to make Hennessy the drink of choice for them, we launched Pregame Moves: Hennessy-related rituals that mark the importance of spending time together. I creative directed this series, starting with a photo shoot that captured the feel of gathering to watch the NBA with friends, complete with the glow of the TV.
