ACURA / HONDA
ACURA GRAD CAMPAIGN
For all of the papers written, books read, tests taken, and nights spent studying, you deserve to treat yourself. A new car is the perfect grad gift from you, to you and Acura will take your treat to the next level with its exclusive Grad program. Because you've worked hard.
Now it's time for a vehicle that reflects all the work you put in. Copywriter: Crystal Small
ACCORD RETAIL
A high-performing retail ad for the 2018
North American Car of the Year.
HONDA 2019 GRAD CAMPAIGN
Honda gives recent and soon-to-be grads a $500 perk. But for those making their first foray into the world of finances, it can be hard to picture exactly how much $500 is worth. This campaign helped new grads picture just how valuable $500 is to them by putting it in the context in a fun way. Copywriter: Crystal Small